Question to City Manager City Council Meeting 04/11/2013
Q89. COUNCILLOR NAOISE Ó MUIRÍ
Can the City Manager please provide detail of the costs of newspaper advertising commissioned by Dublin City Council for the last 3 years to include:
– A breakdown by media outlet i.e. newspaper
– A breakdown across advertising category.
CITY MANAGER’S REPLY
The following is a breakdown by media outlet
| 2010 by Media Outlet
Irish Independent – €19,532 |
|
| Metro Herald |
€6,340 |
| Evening Herald |
€40,933 |
| STAR |
€23,478 |
| Irish Times |
€224,585 |
| Sunday Business Post |
€570 |
| Sunday Independent |
€6,623 |
| Irish Farmers’ Journal |
€688 |
| Wicklow People |
€110 |
| Leinster Leader |
€152 |
| Northside People |
€12,116 |
| Southside People |
€1,557 |
| Northside People East Edition |
€258 |
| Fingal Independent |
€272 |
| Meath Chronicle |
€149 |
| Business Plus |
€737 |
| Dubliner |
€2,545 |
| Iris Oifiguil |
€172 |
| ** TOTAL ** |
€340,817 |
|
2011 by Media Outlet |
|
| Irish Independent |
€18,688 |
| Metro Herald |
€27,566 |
| Evening Herald |
€12,131 |
| Star |
€14,794 |
| Metro |
€599 |
| Irish Times |
€160,352 |
| News4 |
€77 |
| Sunday Independent |
€2,967 |
| Northside People |
€3,608 |
| Southside People |
€696 |
| Southside People East |
€279 |
| Northside People West |
€451 |
| HOT PRESS |
€1,667 |
| Iris Oifiguil |
€184 |
| ** TOTAL ** |
€244,059 |
|
2012 By Media Outlet |
|
| Irish Independent |
€19,915 |
| Metro Herald |
€14,917 |
| Evening Herald |
€18,813 |
| Irish Times |
€1,738 |
| Star |
€8,591 |
| Irish Times |
€204,637 |
| Sunday Independent |
€2,970 |
| Irish Farmers’ Journal |
€387 |
| Northside People |
€2,961 |
| Southside People |
€2,162 |
| Southside People West |
€149 |
| Dublin Informer |
€351 |
| Iris Oifiguil |
€75 |
| ** TOTAL ** |
€277,666 |
|
2013 By Media Outlet |
|
| EXAMINER |
€1,815 |
| Independent |
€29,303 |
| Metro Herald |
€7,196 |
| Evening Herald |
€5,906 |
| STAR |
€11,164 |
| Irish Times |
€195,580 |
| Sunday Independent |
€2,970 |
| Northside People |
€4,946 |
| South People |
€279 |
| Southside People West |
€763 |
| Gazette Group |
€332 |
| Iris oifiguil |
€161 |
| ** TOTAL ** |
€260,415 |
The following is a breakdown by category
2010: Total €340,819 of which €214,255 is comprised of Public Notices, Road Closures, Public Consultations and other Public information.
2011: Total €244,059 – €217,089 Public Notices, Road Closures….. as above
2012: Total €277,677 –€ 254,263 Public Notices, Road Closures….. as above
2013: Total TD €260,415 –€256,026 Public Notices, Road Closures….. as above
Public notices are made up almost exclusively of statutory notices which the council is obliged to place. These include Part VIII planning applications, notices relating to Public Consultations and Road Closures.
Road Closures make up by far the most significant spend in this category. The majority of these notices are requested by third parties- such as utility companies- who meet the costs of placing the ad.
Advertisements in the media which were not Notices
Litter Awareness
2010 (€19,749), 2011 (€26,372), 2012 (€23,404) and 2013 TD (€4,391)
The figures for Waste Management /Anti Litter relate to an annual Litter Awareness Campaign. Approximately 63% of this money was provided by the Department of the Environment, Community and Local Government in each of the years for which figures were requested.
Failte Ireland also provided €10,000 each year except 2013. This means that approximately 73% of these costs were recouped in total.
Other
2010
Summer in Dublin €2,545
Events €4, 270
